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Presentation |
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Nothing as before.
Niente come prima.
The Vicenza Fair looks to the future after a total makeover,
involving not just its organisation, but also image and contents.
From excellent generalist Trade Fair to protagonist in a sector,
luxury and lifestyle, with strong leadership ambitions. This
is the area where gold and jewelry represent a deeply rooted
core business that truly stands out. This is the challenge for
the next few years. A challenge that aims to highlight the role
of the Vicenza Fair as leading actor with a new structure and
repositioning of its gold jewelry fairs.
2008 will see a change of name for the gold fairs, and that’s
not all. Until now, the three shows basically had the same structure
and the same customs, the only big difference being their position
on the calendar. Now, we will see three completely different
events aiming to represent the different moments of “doing
fairs”, but above all three different chances to cover
the varying needs expressed by the gold jewelry market.
First, from 13 to 20 January. Its name says
it all: the first international gold jewelry fair of the year,
first in the wide range of merchandise, first for business importance.
Targeting the world's top purchasing groups, international buyers
and large wholesale trade groups, First is the showcase presenting
the first collections and the first proposals of the year by
the 1600 exhibitors taking part. To coincide with First, there
will be T-gold, an international fair and one
of its kind in Italy, dedicated to machinery and tools for gold
jewelry production.
Charm, from 17 to 21 May. The lifestyle characteristic
of the May fair will come through even stronger in 2008, thanks
to fashion appeal where the distinguishing feature will be making
the most of made in Italy through contamination and integration
with fashion and design.
Choice, from 6 to 10 September, is the right
choice for operators who want to make focused purchases to meet
consumer tastes. Choice, for retail and in-depth looks at sector
issues, meets the trade most demanding, informed requests, with
strong focus on service.
But the Vicenza Fair goes beyond territorial limits and positions
itself as leader also in the organisation of events outside
the Vicenza fair district. The Vicenza Fair thus becomes an
exportable brand offering a concrete representation of the evolution
of a new way of doing business. About J will
be the ouverture of this new path. A new event, carefully selected
and positioned in the highest segment of the product-market
relationship, to be held in Milan from 2 to 4 March. At About
J the best of Italian and international gold jewelry production
will meet top Italian and international buyers. The objective
is to provide strong input for the whole sector, taking the
champions and flag-bearers of jewelry and the goldsmith’s
art to the city of Milan, one of the capitals of luxury and
lifestyle. The event will take place at the Superstudio in Milan,
a location that over the years has established itself as an
obligatory meeting point for operators of design, fashion, photography
and also for Italian lifestyle trendsetters. In the heart of
the Navigli area, 60 Italian brands and 20 international brands
will encounter 150 top international buyers and 250 Italian
buyers, for three days of confrontation and intense work.
Great expectations for the preview of a new event dedicated
to avant-garde and design in the gold jewelry sector. The location
will be a prestigious evocative city and all will be revealed
in forthcoming communications from the Vicenza Fair.
Meanwhile, the Vicenza Fair has decided to round out its gold
jewelry shows by opening up to the fast-growing adjacent world
of lifestyle and luxury. An agreement in this direction has
been reached with Veronafiere for the prestigious international
"Luxury & Yachts" event to be held on the Vicenza
trade fair premises on 7-8-15-16 March 2008, coordinated by
the company Optimist.
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