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Proteinic - new media agency
50 Golden Years


“50 Golden Years” is the title of the event organised by the Vicenza Fair on occasion of Vicenzaoro autumn 2007.
Presented by the journalist Ilaria D’Amico, this gala evening provided an opportunity for remembering the work carried out by Italian gold jewelry enterprises.

The first video clip you can download has been filmed especially for the occasion by the director Andrea Bettinetti illustrated moments from the history of five among the longest exhibiting companies at the Vicenza Fair.
They each represent a different gold jewelry district and their names are some of the best-known and esteemed in the sector: Novarese & Sannazzaro in Valenza, Mattia Mazza in Torre del Greco, Oma27AR in Arezzo, Fratelli Cacchione in Milan and Fope in Vicenza.

The second clip is starring a jewellery fashion parade featuring their jewels and products in the mood of different decades: the fifties, sixties, seventies and so on.


Video

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Credits:
Director Andrea Bettinetti
executive producers Diego De Donà and Max Ghelli
communications Agenzia di comunicazione Pepe, Rossi e Partner
production manager Niccolò Pepe
director of photography Angelo Volponi
original soundtrack Flavio Gargano
editing Enrico Marchese
sound editor Massimo Bozzoli
assistant director Federica Rossi
broadcast assistant Uber Carravetta
post production Haiku Film
An Idvision film production



Fashion show

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Credits:
direction - Romeo Conte
production - Day By Day Milan
lighting and sound - Watt Studio Florence
set design - Scenart Prato
video projector and video led - STS Communication Milan
make-up and hair styling - Mitù for Wella Professionals
bathing costumes - Domani / Atlantique
shoes - Yin
apparel - Wolford / Roberta Scarpa / La Perla / Zegna
stylist - Davide Pizzotti
soundtrack - Day By Day Milan
fashion show clip credits - Design Concept



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